12/29/2023 0 Comments Adwords editor sitelinksThese let you add phone numbers to your ad. Highlight specific aspects of your products or service, like the destinations you book travel for, the amenities of your hotel, etc Call Extensions With these, you can tell the searcher what is unique about your product or service Structured Snippets Here’s what’s new in AdWords Editor 10.2 (release notes): View and manage sitelinks and settings, including device preference, using the new Sitelinks (upgraded) tab. These are extensions to the ad which take the searcher to different parts of your website Callout Extensions It would be great if you could add all the extensions to your ads, but for most purposes, just “Sitelink Extensions”, “Callout Extensions”, “Structured Snippets” and “Call Extensions” would do. Here is an article that goes into details about each. Extensions add more information about your business giving the searchers more reason to click on your ads. It contains what Google calls extensions. You may have noticed in the screen grab above that the ad contains a bit more than just headlines and descriptions. Read more about both these types of ads here and here. Google advises us to use at least 2 regular text ads and 1 responsive text ad. Generally, I use both these ad types in my ad groups. Google does give us the option to pin headlines and description to certain positions (headline 1, 2 or 3 and description 1 or 2). If you prepare a spreadsheet or text file with your sitelinks, you can then copy and paste the list directly into Google Ads Editor. But you have to be a bit careful when using responsive search ads as the headlines and descriptions can appear in any location and the final results might not always make sense. Google will then mix and match these headlines and descriptions to create a text ad which can contain up to 3 headlines and up to 2 descriptions. Add, edit, or remove sitelinks at the campaign or ad group level. With version 10.2, you can: View and manage sitelinks and settings, including device preference, using the new 'Sitelinks (upgraded)' tab. Up to 2 path fields which can be up to 15 characters in length Starting today, you can download the latest version of AdWords Editor, which now supports upgraded sitelinks for enhanced campaigns.Up to 4 descriptions which can have up to 90 characters each.Up to 15 headlines which can have up to 30 characters each Research shows that AdWords customers using sitelinks will see their clickthrough rates rise by a massive 30 percent (on average).To the searcher it will show up as a regular search ad with at most three headlines and two descriptions. You can add up to 2 custom paths and each can be up to 15 characters in length They don’t have to match the actual website URL.
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